Pest analysis of electronics industry

Moreover, the central bank is urging banks to lend less and impose limits on home purchases. Some of the worrying trends in China are: Sony needs to consider the following economic external factors in its remote or macro-environment: Other risks include lack of stable and secure online payment systems.

The key point to note here is that the macroeconomic environment in which Samsung operates globally is beset with uncertainty and volatility leading to the company having had to reorient its strategies accordingly.

Another key feature of the report is the market analyses based on key parameters such as year-on-year Y-o-Y and Basis Point Share BPS growth to ascertain market predictability and identify the right investment opportunities and various trends impacting the global consumer electronics market. A recommendation is that the company must increase its efforts in product innovation to improve environmental impact and competitive advantage, while addressing concerns regarding product regulation.

Sony Corporation’s PESTEL/PESTLE Analysis & Recommendations

This has translated into an obsessive mission by the company to be ahead of the technological and innovation curve and a vision to dominate its rivals and competitors as far being the first to reach the market with its latest products is concerned.

With these, a business can understand how consumer needs are shaped and what brings them to the market for a purchase. In addition, the economic stability of developed markets presents opportunities for Sony to enhance its operations, while experiencing minimal market-based risks.

PEST Analysis of China

Indeed, this is the reason Samsung has begun an aggressive push into the emerging markets in the hope of making up for lost business from the developed world.

Most of these external factors present opportunities that Sony can take. Retrieved from essays, UK: With the collaboration of governments, academic institutions and NGOs and its employees, LG is taking part in creating an environment full of opportunities and fulfilling lives. Furthermore, companies may change various management strategies to adapt to social trends caused from this such as recruiting older workers.

Still, this same external factor creates opportunities for the company to continually improve its products to ensure compliance and build competitive advantage. Governments are now increasing their efforts for data security, which supports the growth of businesses with online operations.

However, there is still a group who wish to avoid the perceived risk associated with online shopping. Environmental With the rise of the ethical consumer who wants his or her brands to source and make the products in a socially and environmentally responsible manner, Samsung has to be aware of the need to make its products to satiate the ethical chic consumer.

It soon became a pioneer in electronics and became LG Electronics Inc. In relation, the company can exploit the high rate of adoption of mobile technologies by innovating its mobile devices for higher competitiveness and revenue generation.

This uplift of GDP and the increasing income of the consumers gave LG a golden opportunity to expand and invest in its manufacturing new products.

Items to consider include economic growth, exchange, inflation and interest rates, economic stability, anticipated shifts in commodity and resource costs, unemployment policies, credit availability and unemployment policies. It remains to be seen as to how the company would wriggle out of the legal maze that it finds itself in the developed markets because of the various lawsuits.

The saving grace for the company is that it has adjusted rather well to the tapering off of the consumer disposable incomes in the developed world by expanding into the emerging and the developing markets.

Absolute dollar opportunity- a feature generally overlooked during market research is also explored in the report.

What Is a PEST Analysis?

Political factors are basically how the government intervenes in the economy. The company must effectively consider these factors in its strategic decision-making.

This means that despite its global footprint it still operates from the core as a Korean company. Furthermore, conglomerate companies who produce a wide range of products such as Sony, Disney, or BP may find it more useful to analyze one department of its company at a time with the PESTEL model, thus focusing on the specific factors relevant to that one department.

They prefer physical shopping and like the face to face contact. An overview of the market and key definitions are covered in the first section of the report.Analyzing the Global Market for Consumer Electronics We also analyze the competitive landscape in the global consumer electronics industry.

An analysis of the major industry players concludes. PESTLE Analysis of Samsung Introduction Samsung is a global conglomerate that operates in the “White Goods” market or the market for. This research analyzes the Electronics Industry in the United States in a PEST Framework Analysis.

A PEST analysis is concerned with the environmental influences on a business.

Understanding Pest Analysis with Definitions and Examples

The acronym stands for the Political, Economic, Social and Technological issues that could affect the strategic development of a € PEST analysis of China shows that it is a flourishing country with the need for some small changes. These are covered in an extended version of the PEST called PESTLE analysis.

Other variations of this analysis are STEP, STEEP, The rapid economic growth and stable political conditions make the e-commerce industry lucrative to. PEST Analysis (Political, Economic, Social, and Technological) A PEST analysis is an analysis of the external macro-environment that affects all firms including banking industry.


P.E.S.T. is an acronym for the Political, Economic, Social, and Technological factors of the external macro-environment. What is PEST Analysis? PEST is an acronym for Political, Economic, Social and Technological. This analysis assesses these factors in relation to a business. Menu. What is PESTLE Analysis?

PESTLE Analysis of Samsung

PEST Analysis. Aside from the company’s internal resources and industry factors, there are several other macro-economic factors that can have a .

Pest analysis of electronics industry
Rated 4/5 based on 97 review